Gaining a graphic design degree is just the first step toward success as a designer. While a university can teach you some very helpful software, design and platform shortcuts, as well as offering networking opportunities, learning design is an on process that should not end when a designer receives their [...]

Laying a foundation is critical to building a home. No one starts by putting in the windows, and for good reason. Yet many people try to begin their first business without a plan, or even a clear idea of the order of steps necessary to create success. A business plan [...]

  When creating websites for children, there are some simple principles to keep in mind. Kids use the ‘web differently from adults, and things that would bore or jar adults will captivate young minds. Often things that would attract adults, like white pages, are less important to young people who [...]

  Starting out as a freelancer in graphic design is a difficult enough task, but when it comes to tracking things like project deadlines, time spent and needed, and money, many freelancers are intimidated. Yet tracking your company’s resources and expenditures is critical to success. Resources include time and skill [...]

Guest blogging plays a major part in driving traffic to your blog, and ultimately to your website, driving up your conversion rates and increasing sales. Customers will not come flocking mindlessly to your blog. You will need to go out and find them. Guest blogging is one way of doing [...]

The little blue bird has become a ubiquitous part of today’s online marketplace. Twitter boasts over 300 million users. Even taking into consideration the numerous “inactive” accounts, of people who signed up out of curiosity and then abandoned their account, there are well over 21 million users who follow 30 [...]

Business cards are a ubiquitous part of day to day life. Millions are passed around every single day, and many wind up in the circular file. How can you make sure your business card stands out from the crowd? Today, we share a gallery of unique and creative die-cut cards [...]

In the digital age of e-mail newsletters and social media discount offers, print marketing may seem to be fading into the ranks of the pony express. With so many flashy new toys, a wide and diverse audience, and the indisputably cheaper venues for advertisers, print marketing may seem soon to [...]

  Companies re-design their logos for a variety of reasons. Upgrading their look, more accurately reflecting what the company does, and increasing brand recognition are all good reasons to update an outdated logo. But creating a fresh new look is a challenging endeavor, and logo design can be a minefield, [...]

Summer represents an awakening  for many. The lazy, warm days stimulate certain markets and encourage an optimistic, hopeful feeling amongst audiences. Fresh, brightly-colored summer designs are a great way to give your business a boost with a fresh new look for the lazy, hazy days of summer. Here are ten [...]

Last week on Scarlett Bits, we explored how to create an effective postcard design. Creating a greeting card, at first glance, might not seem much different from creating a postcard, but there are several key differences that  graphic designers will want to pay attention to. Like all marketing strategies, greeting [...]

Post cards are one of the most useful direct-mail pieces available to designers today. Creating a direct-mail piece that creates action takes skill and a firm understanding of the steps to designing an effective postcard. These five key steps will help you create a postcard design that will provide the [...]

  A business card is a compact, effective way of giving someone your contact information. Many cards go beyond the basics of contact info, to help sell product or services. Your card does some of the marketing work for you, making it an effective tool that no freelancer should be [...]

Build Your Facebook Network Traditional marketing has a reduced place in today’s online world. Social media has moved in to the gap, filling spaces once occupied by billboards and radio ads. While traditional marketing techniques still have their place, expanding your following on social media and using effective marketing strategies [...]

  Sports are one of the highest- marketed franchises in the industry today. So what secrets do sports marketers know that everyone can apply to their own marketing campaigns? Here are five tips you can learn from Sports to improve your marketing efforts and hit one out of the park! [...]