The problem with doing what people expect you will do might be safe, but it will not help you stand out in the crowd.
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Editor’s note: This is a guest post from bow-tie making entrepreneur and designer Tim Aton, who writes more good stuff, over here.
The exponential growth in technology and the avenues opening up through the spreading of an increasingly more efficient Internet brings with it the good and potentially the bad.
A lot of these you might not remember. Many dreams have been rinsed from your memory through selective thinking.
How do you charge at a level that means you keep a client interested, maximise the amount of money you get for your planned (or finished) work, while retaining your self-respect?
It’s been a few months since I launched my ‘How to Get Illustration Clients‘ course after working with various ‘guinea pig’ clients, not to mention learning from my own experiences as an illustrator over the last nine years.
The first is an ‘entrepreneurial’ approach, in which you do something to the best of your ability. An example of this would be an illustrator who takes up illustration part-time to have a go at making an income doing something they’ve always loved to do, and they try their best at it.
Whether you want to generate a new client project, ask for advice, make a sale or grow your network, your creative business relies on the effectiveness of the communications you make with people who you can serve, and those who stand to benefit you (money, advice, referrals, influence…).
This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you regularly about struggling to bring in client work consistently, and even knowing where to start.
A few months ago, a friend of mine and creative freelancing coach Jake Jorgovan connected me to Nathan Powell, a welsh designer and entrepreneur based in Madrid.
We are not born with a path laid out for us, like so many of the gurus tout. That’s entitlement thinking, and another reason to sit back and wait for life to happen to you.
Finding ways to generate money and to make an impact from one’s own creative ideas and one’s own hands, without working for someone else, have been a life-long interest.
You’ll hear me talk a lot about the importance of earning money and driving revenue as a priority over all else. Too many of us scoot around the importance of a strong, humming cash flow, instead placing more emphasis on things like pursuing passion; dreams, and ‘doing what you love’.
It has been written based purely on my own experiences. It is unlike anything out there because only I have things I want to tell my 17 year-old self based on my own unique experiences.
The message we’re getting about the global economic situation via the media is clear: it ain’t great. And it does not look set to improve any time soon.