Whether we like to think it or not, we’re all ’salespeople’ in some way or another. This is the case, even if we don’t like to call it ’sales’ and even if no money is exchanging hands.
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Everyone, no matter how experienced, seems interested to hear the stories of others: what inspired them to set out on their own, how they dealt with any hesitations before taking the leap, and how they controlled their nerves once they began.
This line from F. Scott Fitzgerald writing in This Side of Paradise, brings attention to a state of being that is often overlooked as a root to real success. And by success I’m talking about it in the sense that brings fulfilment, excitement and motivation to you.
I’ve been playing with Twitter for about five years (perhaps I should open the curtains now). I love it for it’s massive value as a tool for freelancers and biz owners.
Linzie Hunter is an illustrator and hand-letterer (and keen swing dancer) originally from Scotland, now living in South London. Her large client list includes Time Magazine, Nike, The Wall Street Journal, Chronicle Books, Gillette, and Harper Collins.
Whether we actively pursue clients we want for our small businesses or not, there are instances when we may be repelling the people who could otherwise have worked very well with us.
Lots of us want to run a business. Lots of us dream of doing our own thing, doing what we love to do, and making money from it. Lots of us dream of being self-reliant.
Many of us have experiences in our past that, for whatever reason, we have felt ashamed, guilty or embarrassed abou
Reasons to be Creative is a fascinating conference for creative minds. They are working with Red Lemon Club this year to bring you five free full access passes to the event in Brighton, UK on the 1st – 3rd September 2014.
You may hear me talk about target markets a lot around these parts. Obviously I care that setting narrow and well-defined target markets are good for business, and great for sanity.
While working for a cloud computing startup in London a couple of years ago, I met a cheerful Dane in the form of Anders Schepelern. He’s the founder of editing and proofreading company Wordy.
He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a large list of potential customers, hoping something would stick.
Two of the best things you can do for your business are 1) coming up with fresh, innovative ideas, and 2) maintaining an inspired and motivated vigour in you as a business owner, freelancer or creative person.
Red Lemon Club is linking up with colourful UK design powerhouse Kate Moross for some insight, a giveaway of a ticket to one of her talks in London, plus five copies of her new book: ‘Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration‘.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.