Two of the best things you can do for your business are 1) coming up with fresh, innovative ideas, and 2) maintaining an inspired and motivated vigour in you as a business owner, freelancer or creative person.
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Red Lemon Club is linking up with colourful UK design powerhouse Kate Moross for some insight, a giveaway of a ticket to one of her talks in London, plus five copies of her new book: ‘Make Your Own Luck: A DIY Attitude to Graphic Design and Illustration‘.
Here’s something to think about. Many of you run creative businesses that rely on word of mouth advertising and promotion. A lot of the business you get comes from people talking about you in a positive light, getting good reviews, referrals and recommendations.
Number? What do I mean by numbers? Phone numbers? No sir. The numbers I’m referring to are target numbers: those you aim to hit for each month or year in order to stay committed and focused on a particular task or action.
Often poorly defined and almost never accompanied by a written agreement, the nature of these projects allows the client to tweak, twist, turn, and change the scope of the project at their whim.
And when we’re talking about the projects and businesses we work on, yes, taking action trumps all the planning and learning, fidgeting and worrying you will ever do. Art will not materialise, life will not get organised, connections will not be made, if you are not taking conscious action steps, big and small, with consistency.
Do You Map Your Client Universe? How 'Customer Relationship Management' Can Fix a Lost Creative Career
Not only do consistent projects equal consistent income, but life is a lot calmer and more rewarding when your time is filled with projects and not panic.
Introducing a new series of interviews, features and documentaries from Red Lemon Club, the ‘RLC Creative Influencers‘ series seeks to tap into the minds of some of the world’s most interesting and influential creative people.
My awesome Red Lemon Club subscribers have been sending me career pains, struggles and gripes in large numbers over the past four years. There are many things we as creatives struggle with, are confused by and just plain don’t understand.
There is no doubt that as a wider society, we are putting more emphasis on more than ever before.
I think when it comes to organisations that have had the most influence on creative professionals over the last few years, you would be hard-pressed to fail to mention creative work platform: Behance, and it’s ‘educational arm,’ 99U, both now part of Adobe.
With so many products and services flying around out there, you’d do well to stand out to attract the fans and buyers who need you. People are responding to this with various forms of self promotion and getting the word out there.
Even if the word itself is a little trite, the basic meaning behind it is solid enough for the purpose of this conversation. Anyone working as a creative who works for themselves and initiates their own projects, which I imagine is most of you, can be thought of as such.
I’ve had the privilege of seeing and hearing Beardyman (Darren Foreman) - a supremely talented London-based human beatboxer and creator of sound – play a few times in venues in and out of London.
This is a quick giveaway for a free ticket to the Nottingham, UK-based Zero2Illo Illustration conference in October 2013, which looks to help illustrators accelerate their illustration careers with insights into income streams, promotion and more. Tickets are on sale until September 1st 2013.