It seems hard enough as it is to find and get clients and customers, and keep a regular income coming in, let alone get wealthy from it.
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A few months ago in Ho Chi Minh City, I was introduced to Ahna Hendrix, a social media manager and writer running her own business. I was immediately impressed by her commitment to – and belief in – what is possible with not just running a business, but specifically using social media effectively.
There is a spectrum that exists, running between working for someone else and working for yourself. Theoretically, the ultimate state of the ‘working for yourself’ end of the spectrum is having money work for you and not requiring to do any work at all.
I was so stoked. “If I can find just one or two new clients every month,” I thought to myself, “I’ll be making more than I could at a desk job, doing something I love and with more free time than ever.”
They have an exceptional product. Their skills are refined and glass sharp after years of practice. They’re motivated. They are on top of their finances. They know how to create work that is commercial, and they are great at marketing themselves.
Before you think of me as some old nag, this kind of stuff is always on my head because, through always seeking to make Red Lemon Club a more useful place, it’s what I do!
Working with hundreds of creative businesses through marketing report-writing and consulting, I’ve seen many patterns emerge, both for what works and what does not. Some of the insights I’ve gathered have been particularly important.
As freelancers, many of us know the feeling. Despite all of our best efforts, we can hit a point when our pipeline runs dry. We have no clients and very little money in the bank.
In the murky ecosystem of working for yourself, the ‘value’ of your product or service has everything to do with being in demand. Your value goes up when the demand for what you create goes up.
Whether this has come out of overthinking, not getting our needs met, poor diet, smoking, lack of exercise, being disrespected, or it’s just one of those days, bad moods can originate from a spectrum of causes. That’s for another post.
At Red Lemon Club, we are all about simplicity and being direct when it comes to getting things done.
But making money is hard and it takes time, you say! You don’t know where to start and how to maximise your earnings.
Many are in pursuit of knowing how someone created something of brilliance, whether an accomplished art portfolio, an athletic achievement, a music composition, a honed craft, or a successful business.
Many of us are struggling to keep our little businesses alive, especially over the summer months. In most cases, we’re neglecting to take care of just a few simple things that can turn things around quickly.
Others promote and sell too much without much thought over how they’re affecting others online.