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Written by Jenn David Connolly , Founder and Creative Director, Jenn David Design. You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales. (See Part 1 here) We touched on copy in
Previous Packaging (Pictured Above) http://www.packagingoftheworld.com/2011/04/svedka-vodka.html