Each line refers to one of the four disciplines of their profession.

The new Continental logo no longer repeats the brand name three times.

...it's no longer possible to have perfectly distinct logos for every business.

"The Coca-Cola logo is not, and never was, an outstanding design."

...a 15 percent pay rise to tattoo your employer's logo on your body...

Few insignia are as potent as that bold-lettered K-I-double-lightning-bolts.

Clients and designers often talk about "look and feel." But what does it mean?

Lloyd Northover's 1999 design work on the National Rail identity.

This is the simplest of business tests.

The idea was to visually render how a wrong note sounds when played.

Another orchestral logo, for Philharmoniker Hamburg.

I like the idea behind this design for Orchestre Symphonique Genevois.

Martijn Rijven of Bolt Graphics kindly shared some sketches for the new Firefox identity.

Jorge Oswaldo’s works are largely influenced by the logos of mega corporations.