Paul’s new book Digital Adaptation will empower you to bring about real change in your organisation. Only then will it be in the position to get the most from digital… Learn more.
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This week on the Boagworld Show we discuss how your primary job is education and what exactly it is you should be teaching.
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
Behavioural psychologist Susan Weinschenk shares some secrets on getting people to do stuff.
I am proud to announce the release of my latest (and best) book - Digital Adaptation.
This week on the Boagworld web show we look at how digital has empowered customers and led to a service driven business culture.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
For our organisations to truly embrace digital, everybody needs to understand what it can do for the business. You need to make that happen.
This week on Boagworld Web Show we discuss the need for in-house digital teams and what roles they should include.
Does your company need a strong digital team or is that just isolating digital in yet another company silo?
Persuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.
Most companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?