Deadliest Catch Case Study

Deadliest Catch is one of Discovery's top TV series. It showcases life of fisherman at work. We were asked to create a global key visual which further was applied into different formats and media. For the new season of Deadliest Catch, Discovery wanted to capture the utter chaos of the show in print while a heavy-hitting new media campaign gave fans reminders to watch and connected with gamers like a swinging crab pot to the head.