5 Ways You Can Take Advantage of Instagram for Your Business

Instagram is a free app available both in the Google Play Market and the Appstore. It recently had been acquired by Facebook. What it specializes in is instant posting of pictures from those taken from the phone library or the camera. It is equipped with great filters to enhance pictures. Photos can be shared via Facebook, Twitter and of course, Instagram.

In this article, we will discuss five things on how you can leverage on this application for your business.

5 Ways to Make Instagram Work for Your Business:

1. Social Media Promotion

As mentioned above, Instagram allows for social media sharing. Therefore, you can utilize this application to encourage interactivity among your followers and soon-to-be followers of your business account. Make them feel your personal presence—your “human side” of the business. When a photo is liked by a great number of people in a short time, it will be posted on the Popular page. When this happens to you, your account will surely be a hit! Many will visit your profile and if you have earned lots of likes and collected vivid photos, your profile speaks volumes and you don’t need to go any extra mile to promote your brand.

2. Use of Hash Tags

Similar to Twitter, Instagram makes use of hash tags to form trending, hot topics. Just by entering a number sign before the keyword, you get to set categories of your photos before uploading them. This is a proven SEO strategy that you must adapt for your business.

3. Marketing Contests

You can use Instagram to host online contests. When uploading a photo, you will be asked to write a description. Make sure you indicate the instructions of the contest. Another way is to create a captivating poster that will catch people’s attention. Give out freebies in exchange of more follows and more loves. In this free marketing tactic, you can ask people to take pictures and publish them with your hash tag. You can also lead them to your website, register or subscribe to your feed, like your Facebook page, follow you on Twitter and other social networks, etc. With easy steps, they get excited to join. And you’ll just see how the followers soar in number.

4. Geo Tags

Geographical tags can be placed on your photos. They include the location where the photo was taken. So for example, you are at your store and you want people to easily locate your business, don’t forget to put geo tags. This practice makes you more visible in the Instagram platform. In addition, enter hash tags of your address so whenever people search for keywords, they will see your photos as part of the hits.

5. Choose quality and attractive photos

When you maintain a blog, you would always want to have unique and original content. The same is true in maintaining an Instagram account. Taking pictures, fortunately, is easier than writing lengthy and cornerstone text content. Words are best described by photos. There are other photography apps online that you can use first to edit your photo. Common ones are those with cute frames, different background colors, and that one that enables you to contour pictures to shapes among others. You can also put together photos into one so that you won’t spam your network’s news feed.

Having numerous cool features, Instagram is now a rising craze for many mobile phone users. Photos can also be accessible through the web browser. So as a business owner, signing up for an account and installing the app are your best moves. Keep in mind these five suggestions and get ready to rock your followers’ world.