Building and sustaining great products means ensuring customer insight is not only baked into the product, but also into the people building it. In this article Matthew Ovington shares approaches that the Paddy Power Product Design team adopts to get everyone in the process on the same page.
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UX Booth readers know how important it is to use analytics. Analytics can help researchers choose what to usability test, they can show designers what users are responding to, and they can help content strategists measure value. Still, analytics are tricky beasts, and knowing how to read them can feel like a barrier to entry.
Paul Hershey, Catalina Rusu, and Mike Atherton have all recently asked and answered the question: what IS UX? Is it a process? Is it design? Is it something more, or perhaps something less? In this round up, we look at all sides of the question.
It seems we're constantly asking users what they think, only to find that they lied - or at least didn't tell quite the truth! Kat Matfield reveals why users "lie" in testing, and how to get the real answers.
It's amazing how many features and how much functionality we can now provide to our users. This week, author Nicholas Bowman shows us that it's time to consider not only what we can do, but what is helpful to do.
When Hannah Atkin began a second career as a UX designer, she had no idea how valuable her experience in television would be. As it turns out, working on a talk show perfectly prepared her for conducting UX research.
Usability testing is typically done to identify why users are behaving in a certain way. This week, author Luke Hays shows us how to use analytics to determine what to spend time usability testing.
As important as testing is to site usability, we too often forget to test for accessibility. This week, author Brandon McCartney suggests a new form of testing to ensure sites are universally usable.
UX designers learn from users and stakeholders in every project - but what can they learn from engineers? This week author Yvonne So brings us through five steps of the Agile process, and translates engineering practices into the design realm.
The post “Ask Me Anything” with Laura Klein, Author of UX for Lean Startups appeared first on UX Booth.
This week at UX Booth, it's all about the content. Today, we're interviewing Ronell Smith, a digital content strategist who will be speaking at Confab Central next month about how to bring content strategy from the high chair to the board room.
At Confab Central, content’s more than just the icing on the cake. This week, we're interviewing Kristina Halvorson, founder of Brain Traffic and Confab Central about the overlap between UX and content strategy, emerging trends, and cake.
A usable site needs to be easy to learn, intuitive to use, and memorable. But it should also be simple! This week, author Jenny Reeves helps us deconstruct user interactions, and find the path to simplicity.
International standards are everywhere, if you just know how to look. This week, author Paul Brooks brings to light one particular standard that can improve the usability of all our products.
User stories are bite-size snippets that highlight the true goals of an application throughout the design process. This week, author Tom Brinton shows us how even a lightweight implementation of user stories benefits UI design process.