In the wake of the Facebook "manipulation" controversy, author and researcher Nicholas Bowman asks (and answers) how can we ensure our user research is ethical and socially responsible.
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Across the United States, UX professionals have their fair share of struggles aligning business goals and user needs. How do those challenges shift when working internationally? This week, UX Booth interviews two content strategists working in Barcelona, and helping to set up Confab Europe, an international content strategy conference.
Design research is the foundation upon which a good user experience is built - but the research is useless unless it can be conveyed to the right audience. This week, Laurissa Wolfram-Hvass introduces us to a variety of ways to connect to the audience when the audience is our colleagues.
Content marketing is a robust and focused form of marketing, and yet it's all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can't just be done, it needs to be done well. This week, Mike Straus shows us how content marketing can be done, and done well.
A key element of creating a usable content strategy is identifying what information users need, and when. This week, author Ben Barone-Nugent digs deep into what information users need, as he presents the idea of progressive reduction, and explains how the concept can impact the way we build our content strategies.
The post How to Define Visitors’ Eye Path to Lead Them to the Conversion Goal appeared first on UX Booth.
Sentiment analysis and emotional contagion are nothing new, but Facebook's recent research study, dubbed by the media the "emotion manipulation" study has launched heated debates regarding the accuracy of the research and the ethics of performing experiments on people without their knowledge or consent. This week, Kim Morrow brings us through some of the recent articles looking at the different sides of the Facebook "manipulation."
Empathy is a curious, human capacity that pervades the worlds of both art and design. In part two of Seung Chan Lim (Slim)'s three-part series, we explore how we, as designers, can realize empathy.
As user experience designers, we seek to create the most intuitive and usable site flows for our end-users. But what about the site admins who use the sites we set up? It's time to consider the usability of the sites themselves, and Myles Dannhausen knows where we can start.
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.
For years, user researchers have struggled to identify what product features will both accomplish users' goals and truly bring out delight. This week Jana Sedivy introduces a combination of the Kano method and outcome driven interviews to find those elusive delightful features.
The web is making the world smaller, and human communication is being rapidly replaced by online interactions. But the offline "real world" still has its place in building trust and camaraderie, and this week Katharine Bierce shows us how businesses can merge the two.
In this, the final part of Elaine McVicar's three-part study of mobile design, we explore the visual elements that designers can put in place to better communicate messages across all mobile applications.
The post Test appeared first on UX Booth.
Remote user research is often considered a last resort, suitable only when no other options are available. This week, Kathleen Asjes shows us situations where remote research may actually be the preferable option.