Following my blog post about logo design SEO I received an email from an ex-search marketing manager for one of the highest-ranking logo design companies. He agreed to answer a few questions about the tactics employed to rank highly in Google.
Here I share the often shady SEO tactics in the "logo design" niche, and highlight what you'll be competing against, should you choose to.
Here I share the often shady SEO tactics in the "logo design" niche, and highlight what you'll be competing against, should you choose to.
"The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer..."
This brand identity design for Gravity Flooring, by The Partners, deservedly won at the D&AD Awards 2005.
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
New from Pentagram's Domenic Lippa, assisted by Jeremy Kunze, is this brand identity design for Stanmore Implants — a company specialising in skeletal repair systems and implants.
Human behaviour researchers Chen-Bo Zhong and Sanford Devoe have found that subliminal exposure to fast food symbols, such as McDonalds' golden arches, induces haste and impatience.
Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses.
A project of mine required a comparison of the world's most well-known sports brand logos. They're shown together below in case the quick reference might be useful for you.
Logorama, an animated short by H5, has been nominated at the 2010 Oscars in the short film category.
"The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo."
In this post, Blair Thomson of Devon-based agency biz-R takes time-out to interview Belgian-born "Lord of the Logos," Christophe Szpajdel (pronounced "shpydel"). There's also a chance for you to win a signed copy of Szpajdel's book.
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