Jorge Oswaldo’s works are largely influenced by the logos of mega corporations.

Superman's symbol has become recognizable all over the world.

The Bell System redesign was the largest corporate re-identity program in the U.S.

I always liked the ambigram, designed by Phil Gibbon.

I wondered whether the use of symbols within the V might work across the sub-brands.

The BA ribbon is a distant echo of the Speedbird symbol.

The iconic stripes is the take-off point of our design.

But Futurebrand had done something that we and the others had failed to do...

When is a logo not a logo?

Designed by Hahmo's Pekka Piippo, for Moor.

Edward said to André, "Look, with arms it would make a man."

"This stag remains today, as it always has been, the Jagermeister trademark."

Given that the NBA logo shows Jerry West, I wonder who this is.

"Has he been yet?"