2009 has been quite an interesting year for rebranding. “Nothing else is working, let’s redo the logo!” But oddly enough, some companies did it twice. Kraft February 2009: New Logo Explanation: “With a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a face lift to more clearly deliver “delicious.” Starting today, [...]
by lisa kribs + beth lapierre Oh 2009…what a year. What a crazy, chaotic year. This one caught us with our pants down. 2008 was pretty fat and happy. We had an app, we had 100k Facebook fans, our personal brand flourished, our video went viral–life was good. Then the economy collapsed and somebody had to [...]
Ah December, a time to reminisce on the often shocking and often boring happenings of the recent year, and a look ahead at the predictions and forecasts of the exciting crystal (interwebby) ball. What brands will succeed, who’s going to acquire who, and who’s gonna fold? It’s exciting! It’s juicy! It’s awful! But just like an [...]
Travel and destination brands operate in a complex environment. Not only do they compete within the world of travel, but also with many other categories that vie for our personal free and leisure time. This includes TV, movies, video, computer games, the comforts of home, recreational and leisure activities, family time, soccer, even shopping. Before starting [...]
Travel and destination brands operate in a complex environment. Not only do they compete within the world of travel, but also with many other categories that vie for our personal free and leisure time. This includes TV, movies, video, computer games, the comforts of home, recreational and leisure activities, family time, soccer, even shopping. Before starting [...]
Successful brand development rests upon achieving a thoughtful balance between optimizing the objective and subjective attributes of a brand. When making the decision to purchase an iPhone versus BlackBerry, for instance, consumers are considering objective attributes – such as picture quality, compatibility with other media components, and the communication features available. In addition to these factors, [...]
When I was growing up, my father always told me to focus not on “doing things right,” but on “doing the right thing.” This advice seemed to clash with the standard parental admonition to always do your best. It’s been drilled into us that “anything worth doing is worth doing right.” Did you read, for [...]
A recent study conducted by Taglineguru revealed some compelling findings on the words that mattered most to consumers in ‘09. They are: believe far/further future imagine/see innovate/innovation
If you haven’t heard the @mashable #openwebawards is gearing up. We at FYB are excited to see how the chips fall for the brands with balls and those that took big leaps and bounds with social media. Shock, awe and heartache?! How will this roll out? There is no doubt that any brand with a solid [...]
Starting this week, and every Friday from here to forever, Fuel Your Branding will be featuring ‘Brand Spanking’–a smattering of happenings in the fairy tale land of branding. We’ll be taking a look at the week in review with regard to product launches, rebrands, brand buzz and branding movers and shakers. Send your brand sightings [...]
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