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Advertise here via BSA

Advertise here via BSA

Advertise here via BSA

Before you approve that new logo you’re considering, stop for a moment to consider how people perceive visual information. The content of your logo is third in the sequence of recognition, behind shape and color, because the brain takes more time to process language. Letterforms can be very powerful in creating content and meaning. The use of [...]

*Note depending on where you are, some of these visuals may be NSFW. Cosmetics, booze, fragrance, cars and apparel; we expect sexed-up selling from brands in those industries, right? Take a look at some typical brands doing just that…and some not so typical having a go with sexy. Behold. Axe: The Axe Effect Nothing new here… American Apparel And now for something [...]

The process of creating a strong brand* involves a lot of behind-the-scenes efforts that go unnoticed by clients, customers, and other key stakeholders.  When an organization decides to get serious about defining who they are, it is necessary to do a bit of soul-searching to determine how the company views itself (from the inside-out), and [...]

via Designing a new logo for a brand, especially travel/destination, requires careful consideration of the competitive set, content and how people perceive visual information. After shape, color is the most powerful element in creating brand recognition. It is also the most subjective element because it triggers strong emotions. And to further complicate the matter, individuals, as [...]

via An Ode to @Sharpies: “Doodles, mustaches, straight edge and more. More brand-power than the Kleenex we implore? Taggers and rock stars love you it seems. You even appear in two or three internet memes. Artists rely on your bold, bright lines. We love all your points from wide to fine. From boring meetings to celeb autograph’s, we raise our [...]

Brian Solis, PR 2.0 and Social Media superstar just posted an article on Mashable “Why Brands are Becoming Media“. Brian discusses how brands must stay consistent once a social object is chosen – and how this can become overwhelming with limited resources and knowledge (all the while convincing executives this is a necessary and permanent [...]

We are stoked to share this past year’s FEED report (annual by Razorfish). This document is a solid tool and provides serious insight- chock full of useful information. FEED made it’s splash before the new year but it’s definitely something you need to read right now,  if you haven’t already. Razorfish shifted their focus from [...]

How many times have you heard the proclamation, “the consumer owns the brand”? It would probably be safe to say you’ve heard it numerous times (and uttered it a few more) because it happens to be true.  No matter the product or service that an organization is offering to its target market, their success or failure [...]

It’s a new year, so it’s time to think about taking a close look at your branding to make sure it’s still fresh and relevant. Now I know what you’re thinking. “Brock,” you say, “I’m too swamped with the rest of my work to think about rebranding right now. Besides, my branding is just fine. Why [...]

Professional brand consultants are a special breed o’ cat.  Building a strong brand requires a multi-dimensional skill-set that encompasses everything from HR to graphic design to wordsmith-ing.  The best brand stewards manage to play each of these roles throughout the life of a project as they help their clients develop their corporate – or personal [...]