Why did it fail? Part of the reason is that the big company completely failing to understand the mechanisms behind it. If they did, they would never have bought the startup at that price to begin with. But the biggest reason is that it was based on imaginary value. It made no money, and its users have been taught to expect everything for free. That is not an audience or a product that can be turned into something that will ever be profitable.

Facebook needs to come up with a way to earn much more money per user to even reach their expected growth. And they are trying with 'pay to highlight', asking people to pay $2 to have a personal post highlighted for their friends. What a strange concept. Paying Facebook for having your friends notice what you write about. If you friends ignore you, the solution is not to pay Facebook, it is to get better friends (or at least write better posts)!

Another thing. What is the absolute number one thing that people hate online? In 1999, it was splash pages. Pages that would get in the way of the actual content that people tried to see. In 2005, it was ads that took over the page, and had to be dismissed before people could read the article. What do you think it will be in 2013? Yes, you guess it. Annoying surveys that constantly get in your way every time you click on a link.

And, notice how both Jamie and Felicia started creating awareness about their new projects a long time before they launched. They know that even with 3 million fans, you need months of preparation to get enough people to start following their new projects. They are using their old lists, to build their new lists so that when you reach the day of the launch, both lists will have enough momentum in them to create a spectacular launch.

Baekdal Plus: Read the rest of this article in Baekdal Plus

XD Design, the company behind the iPhone solar charger, had all the right intentions, they just didn't think. They only looked at half the data. It may be the same with the un-printer. The researcher had all the best intentions, but he too is also only looking at half the data. They are not solving the right problem.

"You know, this is a major project. You're going to put a full-scale ENTERPRISE up in the heart of Las Vegas. And on one hand that sounds exciting. But on another hand, it might not be a great idea for us ...for Paramount." Everyone in the room was stunned, most of all, me, because I could see where this was going. "In the movie business, when we produce a big movie and it's a flop ...we take some bad press for a few weeks or a few months, but then it goes away. The next movie comes out

Let's say you have an one hour meeting in another city. You first have to drive for one hour to get there. Then you spend the first 10 minutes saying hello and introducing everyone, then another 25 minutes looking at slideshows, and then 15 minutes of serious talk, followed by 10 minutes of chit-chat. Then you have to spend another hour driving back. And because the meeting was at 11 AM, you didn't get to do anything serious form 9 to 10 AM ...and you are definitely not going to do much from 2 t

In this last part of my 'Reset' series, we are going to look at the future of books. What should you do if you have to start from scratch in 2015? What will books be like? What is the market like?

I don't know ...but after spending half a second looking it up, I found that it is a song from 1912. Which means that unless you are an old geezer, you wouldn't know either. But more to the point, the whole purpose of this question is to limit applicants to those who was brought up under a purely traditional Danish culture. You would have no idea if your parents have moved here from another country.

This means that sites like Twitter could ask people to sign-in with MasterCard, and thus only accept people who have been validated by a them. It is not 100% perfect, but it would certainly make it a lot harder to be a spammer. You would have to persuade a MasterCard to create a huge number of bogus accounts for you. And since banks are legally responsible, well ...that's not likely to happen. Even if a someone in some 3rd world country does so, MasterCard can just block them altogether.

The new Jaguar global marketing campaign is the result of collaboration with SPARK44, the international communications agency that's part-owned by Jaguar Land Rover, and will feature print, television, outdoor and digital advertising. In addition, a programme based around experiential assets will offer consumers a contemporary opportunity to learn more about both the Jaguar brand and its products. Deliberately provocative, the campaign is designed to capitalise on the existing emotional pull of

The new Jaguar global marketing campaign is the result of collaboration with SPARK44, the international communications agency that's part-owned by Jaguar Land Rover, and will feature print, television, outdoor and digital advertising. In addition, a programme based around experiential assets will offer consumers a contemporary opportunity to learn more about both the Jaguar brand and its products. Deliberately provocative, the campaign is designed to capitalise on the existing emotional pull of

You also know that there are still a lot of people out there who are not like you. The laggards. The ones who never change. Either because they don't want to, or because they can't (e.g. several of my friends haven't embraced Facebook yet, because it is being blocked where they work).

Last week, HubSpot published the article "How to Analyze Facebook Insights to Improve Your Content Strategy", in it, you can read that pretty much all Facebook insight data is irrelevant, and that you should only focus on 'Total Likes' and 'Friends of Fans'.