There is no question that the future depends on the younger generations, and this is especially true for the media industry. But we have a bit of a problem. As I wrote about in "The Generational Divide", the current audience of most media publications are very different from the younger and future audience.
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The buzz around wearables seems to be growing every day, and we are seeing more and more devices and concepts as each day goes by. The latest 'fashion' is the Moto360, which unlike all the square smartwatch examples we have seen so far is... round.
In one of our applications for a music site, users were able to build short playlists of up to eight MP3 tracks, publish those playlist online, and when another user downloaded or streamed such playlist, its creator would receive and accumulate virtual credits. He or she could then use these credits to "buy" more music or transfer them to someone else as a gift or in exchange for other content and virtual goods. Both the transactions and the value were entirely digital they did not exist in the
It's hard to say no to $2 billion. But they broke their promise of both what this was supposed to be, and what people had helped support. And neither did their original backers get a share of the $2 billion that Facebook paid. Sure, they got their Oculus development kit, but that's pretty much useless unless you believe that the device itself is going to be a part of the gaming experience you are designing for. With Facebook now owning it, hardcore gaming is not really the future anymore.
It's exactly same with Baekdal Plus. When I write a Plus report, it's never about what I think you should do. Instead, I spend a lot of time analyzing the shifting world of media, and based on this I identify a result. This result can be many things. It can be a trend that I identify, a pattern that emerges, it can be the be possible option of a probabilistic analysis, or a fact or figure pointing to one thing or another.
These days everyone is asking the same questions. How do we quantify the value of our traffic, and how do we use that valuation to help us do things better?
The old business model of being a reporter and to 'bring the news' is over. This will in the future be done completely automatically, and it's only a matter of time before the big tech companies move in. The next time there is an earthquake, Google Now, Apple Siri and Microsoft Cortana will simply read aloud the story like the one done automatically by LA Times. Several startups will try to capitalize on this by creating data-news content services. And while many of these will not succeed, the b
So studies like this one are irrelevant. They still don't realize the transformation that has happened in the past 10 years in terms of news. When they ask people about news, they look at the very specific genre of non-targeted, generalized, mass-market form of reported news. They don't understand that the real world of news is now much, much bigger, and that truly relevant news is all completely outside the scope of what they are studying.
There is no question about it. The web is now a very different format than how it used to be. The concept of having a page has been replaced by an almost app-like content experience. And the question is, how can we use this to our advantage?
Life was easy in the old days. Everything was so neatly defined by the limitations of the market. Take brands. The product team would make a product the individual would like, the sales team would sell it to shops, and the marketing team would target the undefined mass of the market with inspiring brand-centric campaigns.
Reason 3: As I already said, people do not choose to use a specific device. They just use whatever device that happened to be most convenient one at the time. So it makes absolutely no difference to your overall strategy if you have 15% mobile traffic or 55%. Your job is to be 100% relevant, 100% of the time.
The reason why TV commercials are made to be loud is because they are designed to make people look at the TV. We all know how it is. When we are watching TV we are also doing all kinds of other things. We are getting something from the kitchen, playing with our smartphones, reading a magazine, talking, or just dozing off. People are mostly in a passive state, so TV commercials have to be loud to make people look.
This is of course an extreme example, but the same is true today. The newspaper (the package) is a tool. Sure, you might enjoy it in a nice comfy chair, but it's something you do. It's an action that you decide to use before you use it. You don't bring the newspaper with you unless you have decided to read it first. And even as an app, most newspapers are designed to be something you tap on, then you open the daily issue, and then you read it.
A couple of days ago, Avinash posted about a new research study by Google looking at our changing taste in music. It's a truly wonderful visualization, not so much because of the music, but more because of how it so brilliantly explains the changes we are all experiencing in the media industry.
Wouldn't it be better if people simply used their own devices? Each person would then face their own camera directly. You would be easily able to see everyone's facial expressions. You can quickly share your screen to show what you have on your computer (which these people at the meeting room can't), and you have the freedom to have your meeting from anywhere at anytime.