One big question these days is what the ad-blocking trend will do to the market. Is it something we should be concerned about? Will it destroy the internet? What about ad-blocking on mobile?
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It's the same about startups, especially those backed by VCs. The VC comes along with a bag of 10 balls, and tells the startup to start juggling. The startup throws all 10 balls up into the air, having no real clue as to how to run a business. It looks amazing and makes a ton of noise, but since he hasn't actually learned how to juggle, they all come crashing down. So that startup goes out to the VCs and asks for another round of funding (another bag of balls). The VC being really impressed by a
And, as I wrote over at G+ earlier today: As an individual, I find Apple's conduct to be highly problematic. It's behaving like Ebenezer Scrooge. Apple has $160 billion in cash. That's enough money to completely cover the expected revenue of Apple Music for 12 years. It's so much money that Apple could easily buy all the major record labels. And yet, to launch their new service, it is unwilling to cover the cost of the first three month trial.
In order to create an immersive virtual reality experience, the closer we move the screen to our eyes, the wider a field of view we need to have, just like with the window above. Meaning that when you put on Google Cardboard, it must give you a field of view of about 160 degrees. But instead, every single 360 VR Cardboard video I have seen so far gets this completely wrong.
We have all seen how big mobile has become. Everywhere we look, every study we look at, and any business metric we focus on, mobile is the only part of the media that is moving forward. Every other format of media is either in decline or standing still.
For instance, there is a real problem around the whole industry of data brokers. These are companies who are buying and selling user data to the highest bidder, from anywhere. For instance, when you go into Target to buy a t-shirt, they will end up knowing your age, income, social status, your food preferences, and sometimes even your medical history.
Those of you who have been following me for a while, know that when it comes to analytics I'm obsessed with patterns, behaviors and intent. Especially when it comes to content analytics.
There is absolutely nothing 'individual' about this. The only thing that is partly individual was that Walt Mossberg and Kara Swisher had a level of personal fame, but that doesn't make them individual media brands. That's like saying that Harrison Ford is an individual media brand after he announced making a new movie in collaboration with Universal Studios.
For the past few years, people have talked about the potential of what is commonly known as the "Spotify for News" model. There are thousands of opinions and hundreds of articles by people speculating about its potentials (and pitfalls).
Most media people have talked about some dystopian outcome in which Facebook will first lure people over to them, and then cut off the publishers. That's not really what I'm concerned about, though. My concerns are defined by what we are seeing right now, today. And my concern is that publishers seem to suffer from an acute case of Alzheimer's disease, where the main symptoms are memory loss and confusion.
The digital world has changed so much about how we publish. And yet, if you look around you, we see almost no change in how things are done. The friction and habits that people have built up over many generations serves as an almost unbreakable wall. But it doesn't have to be that way. And part of the reason why nothing is changing is because most publishers don't realize they have more than one option for growth.
And when it came time to be with others, I always preferred to do it with a very small group of people. My best friend and I, for instance, spent a lot of time building hot air balloons. And really big ones too (up to 8 meters high). We would melt together thin pieces of plastic using an ironing board, put a hot air heater underneath it, and then let it go to see how far it would fly. Some of them flew several kilometers. Others ...well ...landed in the high trees at the nearby cemetery, causing
Obviously, this tech isn't here... yet. What may surprise you though, is that we are actually getting close to this as well. Pre-crime in today's world is all about data analysis. In jails, for instance, we now have systems that evaluates the probability of someone committing a crime if they are released. Data that is then taken into account when such a prisoner is up for review.
There is a new form of analytics coming. It's called learning analytics, and it's going to change everything. Here is how it works.
It is well known in the digital world that we have a huge problem with how things are measured, and the view metric is on the top of that list. A view is never a real view, and often it is highly misleading.