In 2015, four massive trends will stop being trends and instead become what we call the new normal. When this happens, it's no longer a question of 'if something might happen', but rather it is already happening and is now dominating the market.
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Digital crime is one of the most expensive forms of crime in the world today, and something we need to address. So I believe that anyone republishing information obtained through digital burglary (hacking), either directly or indirectly, should be classified as being an accessory to burglary. And I believe such a law should apply to anyone, regardless if they are members of the press or just an ordinary person.
I will also say this, as an analyst desperately trying to prevent European news publishers from shooting themselves in the foot. Take a day out of your busy schedule lobbying European politicians and just visit a brand. Ask them, how are you convincing more people to buy your products, connect with your brands, and generally just love everything you do?
Obviously, any site that has been around for 15 years, are going to go through quite a bit of change. Back in 1999, Baekdal.com was purely a personal site. At the time, I was working for a company that sold design apps for fashion designers, and I was traveling around Europe teaching fashion designers how to design their clothes on a screen rather than on paper. In the evenings and weekends, I was doing on/off web design, but mostly just having fun drawing cartoon characters.
One of the most fascinating things about being a media analyst is that every media company is different. Your market is different, your potential is different, your optimal purpose is different (and most people also don't know what that is), your value is different and your ability to convert that value into something people need is different.
Generally speaking, though, I do not think we have a privacy problem. Like Jeff Jarvis is constantly chanting, I believe that an open and sharable internet provides us with far more benefits than a closed and private one. I shake my head at people turn turn their Instagram account to private, I shake my head at them. They are restricting their networks to be the same as in the disconnected world, and I just don't see the point of that.
It's such a simple message, and yet, in the publishing industry we often see the opposite. Making something that is worth it is hard. It takes dedication, real work, real effort, and not to mention real risk. So publishers are increasingly persuading themselves to take the easy route and go for the quick pageviews.
Real-time analytics is one of those areas of analytics that is both intriguing and wildly confusing. It's fascinating to see how your traffic flows, especially during peaks, and yet, how can we use it for anything?
An article about Facebook's reach, for instance, require a heavy focus on analysis, part of which has to be tested over time. This means that an article like that can take months to do. Other articles, like the articles about future concepts, have a lower amount of data analysis, but require me to spend days (sometimes weeks) conceptualizing the trends.
Each vertical line illustrates one article, and the numbers represent how the information changed as they were reported. Noticed how impossible it is for any their readers to get a grasp of what happened. How many people were injured, for instance? One article says 200, the next one 70, then 100, then 140, then 143, then 130, then 140 again, then 131, then 178, then 130 again.
The article about 'Alex From Target' was interesting to a lot of people simply because of all the buzz that was happening around it. But it wasn't something people could use. As such, it was something that was nice to know, but not necessarily something you needed to know. Add that the majority of the social activity that happened around that article came from people interested in the whole 'Alex' controversy, and not the media professionals who are my usual target market.
2015 is now only a few months away, and many brands either have, or are in the process of, planning next year's budgets. But it's one thing to figure out how much you have available to spend, and it's another to actually convert that into a viable marketing plan.
In other words, Alex most likely caused Stephen's video to go viral, not the other way around. Stephen's video doesn't seem to have had much effect, but there is no way to accurately measure that. We can only look at when people were commenting and other such things. And pretty much all the comments on Stephen's video are only one day old, which would indicate that most of his views also happened within just the past day or so. That is after Alex's picture went viral, which also means that Break
This is exactly like Blackberry. It's not that the article is particularly bad. It's somewhat good and covers all the basics, but there is nothing in it that makes it worth reading. It's just a collection of facts about the explosion, without any insight or interest. And it is being delivered in such a way that the feeling you get is that this is only something Washington Post wrote for the sake of their business. The same way as a Blackberry phone feels like it was only made for the sake of run
It started as an experiment. Twitter, who wanted to increase new user involvement and engagement, started to add tweets from people you aren't following into your stream. And now it's an official feature.