Enter emotional branding. It’s a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level. That’s the ironic part: Most people don’t believe they can be emotionally influenced by a brand. Why? Because that’s their rational mind at work. People make decisions emotionally and then rationalize them logically. Therefore, emotional branding affects people at a hidden, su
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Do things that don’t scale in order to acquire your earliest customers and to identify business risks that you might overlook when implementing the technical aspects. This is called a concierge experiment. Once the manual labor has scaled to its limit, then write the code to open the bottleneck. Through this process, I was able to collect feedback on use cases, user expectations and ideas for improvements. This focused approach allowed for more informed iterations in a shorter span of time
Developing our Tap app for the Web not only was more affordable (with two Web developers working on a single code base, as opposed to a developer for each platform), but made it more accessible and easily shareable. We’ll never know, but we’re confident that we would not have reached 3.7 million website visits in the first month had we gone the native route. About 18% of those visits came from Safari in-app browsers — meaning that people had clicked on a link in their Facebook
Some developers prefer to have separate applications open (for example, a code editor such as Sublime Text and a terminal application to run tests). I prefer to use tmux to have multiple terminal shells open on one screen and to have Vim open on another screen to edit code. Thus, I can edit code and get visual feedback from the terminal about the state of the tests all on one screen. You don’t need to follow the exact same approach. As mentioned, there are other ways to get feedback, but I
A typical project starts by the team exploring or defining what they will create. A lot of teams rely on textual aids, such as functional requirements. While these documents contain a lot of detail, I always end up having to address misinterpretations. The worst part is that these “minor” misunderstandings always pop up during the production stage, resulting in increased time and expenses. Have you noticed on these occasions that the client says they “saw” things a bit di
Khajag: My first job as a designer was in branding with Landor Associates in Dubai. I worked there for around a year, before going to the Netherlands for my master’s. After graduation, I extended my visa for a year and worked freelance with several Dutch design studios on projects that involved designing with Arabic. My work partner, Lara, was also living and working in the Netherlands at the time, and both of our visas were about to expire. Right before coming back to Beirut, we worked to
You know, obviously, that the way we access the Web has changed a lot in the last couple of years. We no longer rely solely on our desktop computers to navigate the Web. Rather, we use a wide and quickly growing array of devices to get our daily dose of information. With the device landscape going all fuzzy, the time of building fixed width desktop sites has definitely come to an end. The fixed canvas is breaking apart around us and needs to be replaced with something flexible — maybe even
This freebie contains 60 icons that have been designed in both round and flat styles, and can be used for free without any restrictions and serve various design purposes. Feel free to modify the size, color or shape of the icons, and use the icons in your commercial as well as your personal projects. No attribution is required, however, reselling of bundles or individual pictograms is not allowed.
We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one—desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for six years now, and we are very thankful to all designers who have contributed and are still diligently contributing each mo
Of course, the riddle shouldn’t be too easy either, so instead of hiding letters of one single word in GIFs, we felt that hiding parts of a sentence might work a bit better. We needed a twist though, something that would make the riddle a bit more interesting and cause one or two “Aha!” moments. We thought about using lowercase symbols to introduce more confusion but ‘i’ and ‘l’ might look too similar in a small resolution, so instead we looked specifica
The figure/ground relationship can be either stable or unstable depending on how easy it is to determine which is which. The classic example of where the relationship is unstable is the left image above. You either see a vase or two faces depending on whether you see the black color as figure and the white as ground, or vice versa. That you can easily bounce back and forth between the two perceptions demonstrates the unstable relationship.
How does it work? Below you’ll find three animated GIFs that contain a hidden message. Each GIF contains a few scattered letters (all uppercase) that you can use to build words. Once you put the words from all the GIFs together, you will be able to create a sentence. Please notice that no letters should be left unused. Once you’ve resolved the mystery, please tweet the full sentence @smashingmag using the hashtag #smashing.
Summary • There is no shortage of big digital failures, from the London Olympics website to the Healthcare.gov website. The costs are staggering and the impacts devastating. The more complex and ambitious a digital project, the more traditional management approaches will struggle to scale. This chapter explores why digital projects fail and how you can minimize the risk of this happening by identifying and prioritizing user needs and involving the entire digital team in the conversation. O
We’ve been suffering from the effects of this notion for years, because when we ask for sign-off on a frozen image, we immediately leave ourselves open to the problems that often come when we later have to implement that design. Think back to the number of times you were forced to explain to a client why Internet Explorer doesn’t render your border-radii, box-shadows, CSS columns or gradients. Think about how many hours you then wasted employing polyfills to prop up an aging browser,
I was really torn about whether this article would still be relevant in light of the announcement that Fireworks has been feature-frozen. However, as I explored all of the alternative ways to make one’s workflow efficient, I realized that Fireworks is still powerful and will continue to be the best option until Adobe unveils its replacement or until another competitor supports all of its features, including integration with other Adobe products, as Fireworks currently provides. (In my opin