First produced in 1958, the Impala is one of the most popular — and unpopular — brands from Chevrolet. Once one of the great-selling cars in the 1960s and ’80s its design in the ’90s and early ’00s has left much to be desired for, having gone from elegant and muscular to a flat, long, and depressed look to a generic, rental-looking car. Popular with police departments though. At the New York auto show this week, Chevrolet introduced the much nicer 2014 Impala and re

With more than 40 million members Total Rewards is the loyalty program of Caesars Entertainment, which owns some of the most well known casinos in Las Vegas — including Caesars Palace, Harrah's, Ballys, Paris, Rio, and Flamingo — as well as other entertainment destinations around the world like Planet Hollywood. The Total Rewards program, as you would expect, gives back points to the customer every time they play, eat, drink, stay, or have fun at any of 40 participating resorts and c

Established in 1966, Reading is Fundamental (RIF) is a nonprofit literacy organization whose main mission is "to motivate young children to read by working with children, their parents, and community members to make reading a fun and beneficial part of everyday life." In its 44-year history RIF has distributed more than 380 million free, new books to more than 33 million children and counts with 400,000 volunteers nationwide but without a prominent and relevant brand campaign since the 1980s, RI

New York's Grand Central Terminal train station will celebrate its centennial in 2013. In honor of that milestone, Midtown TDR Ventures worked with Pentagram to create a new logo and identity system for the landmark location. Pentagram partner Michael Bierut oversaw the project with designer Joe Marienek. The logo includes an interpretation of the four-sided Tiffany timepiece that sits atop the information kiosk at the center of the Main Concourse. The clock is set at 7:13 PM (19:13) to represen

With roots as far back as 1962, EDB and ErgoGroup combined in 2010 to form "the largest merger ever seen in the Nordic IT industry, and the fourth largest corporate merger in Norway regardless of industry." In March the company announced a name change to EVRY, a leading IT company in the Nordic countries with 10,000 employees and 14,000 public sector and private sector customers. The new identity has been designed by Oslo, Norway-based Scandinavian Design Group.

Established in 1993, Extensis is a developer of software and services for creative professionals and workgroups. Best known for their font management application Suitcase, Extensis also offers a web font delivery platform (WebINK) and develops a digital asset management tool. In March, Extensis began rolling out a new identity internally designed in collaboration by Portland, OR-based Owen Jones & Partners and Hood River, OR-based Blue Collar. Additional typographic help came from Extensis' own

First brewed in 1893 and originally named Cerveza Cuauhtémoc after the sixteenth-century Mexican emperor, Indio, as it quickly became called by consumers and renamed as such in 1905, is a dark (and super tasty) beer produced by Cervecería Cuauhtémoc Moctezuma, part of global brewery Heineken. This week Indio introduced a new logo and packaging designed by Mexico City-based Olabuenaga Chemistri.

Dilbert creator Scott Adams shares a comic that was rejected by his editor. I wonder if it was rejected because it makes fun in an unacceptable way of the venerable, heritage-rich tradition of logo design in corporate America or because of the allusion to men's balls? Thanks to Matt Hunter Ross for the tip.

Launched in 2002 in the UK, Ocado is an online grocer — the equivalent of Fresh Direct in the US — delivering an average of 15,000 orders every day to 66% of British households. With a big emphasis on being green and sustainable, the company claims that a "typical Ocado delivery has a lower overall carbon footprint than walking to your local supermarket." This month Ocado is rolling out new packaging for its own brand of products, designed by London-based Jones Knowles Ritchie (jkr).

The winners of the 2011 Brand New Awards have been posted on the Winners page of the BNAs' site. Judging took place this past Friday, March 23, 2012 here in Austin, TX — pictures of the day can be found in this Flickr set. Read on for additional notes, thoughts, and a peek at the big-ticket winners.

NFL Media, owned by the National Football League, controls the different media properties of the organization, including its popular NFL Network launched in 2003 and the game day-only channel NFL RedZone. The roster also includes the NFL Mobile and NFL.com as well as NFL Films, first established in 1962 producing acclaimed commercials, television programs, feature films, and documentaries. Yesterday, NFL Media announced an integrated redesign of all the logos of its properties that will official

Launched nationally in the U.S. in 2008 as MGD 64 by MillerCoors, Miller64 is a 64-calorie beer with a paltry 2.8% alcohol volume and 2.4 grams of carbs per 12 ounces — compared to the 143 calories, 4.7% alcohol volume, and 13.10 grams of carbs of its "full" sister beer, Miller Genuine Draft. Although announced and revealed late last year, this month the revised name and new packaging, designed by Chicago, IL-based Soulsight, hits the shelves.

If this looks familiar it's because it's part of the overall rebranding of SRG SSR, the Swiss organization responsible for public service broadcast in radio, television, and online in all four official languages of Switzerland. Earlier this month we covered RTS, the French language TV and radio channel. Now comes the German language radio and TV stations, established in 1931 and previously known as SR DRS (Schweizer Radio: Radio der deutschen und rätoromanischen Schweiz, "Swiss Radio: Radio

The 2012 Brand New Conference is swinging back to New York this year. Mark your calendar for Friday, September 7, 2012. All day. Speaker line-up and registration will open in a couple of months. Keep in mind this is the Friday immediately following Labor Day weekend (Monday, September 3).

First sold in 1931 by DAT Motorcar and purchased by Nissan in 1933, Datsun is a brand of cars that was discontinued in 1981 in both Asian and American markets. With some quirky models in its history, Datsun has sort of a cult, hipsterish following. This week Nissan announced that it would be reviving the brand in India, Indonesia, and Russia starting in 2014 and it will be "a green car, affordable car, small displacement, high local content." After 21 years off the market, it needed a new logo.