Redesign: How to Avoid Critical Mistakes?
Your company decided to make a redesign of the corporate website, and you rightly believe that now everything will work out. The users will come to your site and turn out to be reliable regular customers, and profit from the site will be increased. But be careful! Unfortunately, there is always a risk of making mistakes. Such mistakes can simply amount all your redesign efforts to nothing.
Let's see what mistakes we can make when redesigning a website and how to avoid them.
Mistake #1Don’t do redesign for the sake of the redesign! This approach is very undesirable. If you do not know what should be changed – do not change anything at all.
Mistake #2Redesign is done without taking into account the preferences of the target audience of a website. Such redesign will lead to nothing. So here is the conclusion: consider such the peculiarities of your target audience as age, social position and so on.
Mistake #3Redesign of the site is an opportunity to have fun and to experiment. Well, if you're willing to waste time and money on such fun – that’s your choice.
Mistake #4Work on the redesign begins immediately, without preparation of all the necessary components: updates to content, software modules, images or animations. Such imprudence will result in an unreasonable amount of time for redesign.
Mistake #5The software and hardware, which is used by the target audience of the site, were not taken into account. The result is the same – almost no use of redesign at all.
Mistake #6The old site is removed before the new version becomes stable. No comments.
Mistake #7Even after the redesign, the site will not become popular on its own. To appear in the top ten search results of Google or any other search engine, you have to properly work on site optimization and its promotion – to see your site in the first lines of ratings and directories.
Mistake #8Don’t abrupt work on the optimization and promotion immediately after achieving the first positive feedback. The results of this error are the same as of previous one.
Mistake #9Redesign does not mean that you need to complicate the code and increase the amount of graphics and animated elements. In this case, it is better to limit changes to the necessary minimum that will meet the purposes of redesign or to work harder on the images optimization.
Mistake #10Redesign does not increase the quality of site content: text, tables, graphics. It will result in the absence of expected conversion increase.
The idea of redesigning the website is very attractive. But before implementation of such an idea, focus on the purpose of custom websites development and plan your work. Think about the needs to be done, because they often affect not only the appearance, but also the missing functionality: reorganization of the structure, removing unnecessary components, etc.